Personal Trainer - Boxing
Uma luta pela liberdade
[PT-BR]
Sobre
Mateus Lima é um personal trainer focado em Boxing e kickboxing, sua vasta experiência o tornou muito conhecido no ramo de lutadores, seus ensinamentos são muito focados nas filosofias antigas de treinamento, ao qual a disciplina era maior que tudo.
[EN]
About
Mateus Lima is a personal trainer focused on Boxing and kickboxing, his vast experience has made him well known in the fighter sector, his teachings are very focused on ancient training philosophies, in which discipline was greater than anything.
[PT-BR]
Conceito
Sua marca pessoal hoje carrega o peso de um propósito forte e até por vezes nostálgico, que enxerga na importância da filosofia disciplinar acima de tudo, o hábito de manter a excelência diáriamente.
Seu maior desejo é trazer ao mundo moderno, algo focado na liberdade, segundo o próprio Mateus "A Liberdade para mim é não ter vícios, é não ser escravo do comodismo, é não ser refém do próprio corpo ao qual moramos dáriamente" com um toque espiritual, a marca busca trazer novamente essa liberdade que tanto foi perdida nos séculos atuais.
A ideia por trás da Identidade Visual e da Logo é trazer algo moderno, porém com um intuito mais antigo, a forma mais prática de realmente conversar seria com o lado visual moderno, mas com textos, frases e ações que realmente libertam a marca do senso comum de apenas agradar.
[EN]
Concept
His personal brand today carries the weight of a strong and sometimes nostalgic purpose, which sees the importance of disciplinary philosophy above all else, the habit of maintaining excellence on a daily basis.
His greatest desire is to bring something focused on freedom to the modern world, according to Mateus himself "Freedom for me is not having vices, not being a slave to complacency, not being a hostage to the body in which we live so hard" with a touch spiritual, the brand seeks to bring back this freedom that has been lost so much in current centuries.
The idea behind Visual Identity and Logo is to bring something modern, but with an older intention, the most practical way to really talk would be with the modern visual side, but with texts, phrases and actions that really free the brand from sense common to just please.
His personal brand today carries the weight of a strong and sometimes nostalgic purpose, which sees the importance of disciplinary philosophy above all else, the habit of maintaining excellence on a daily basis.
His greatest desire is to bring something focused on freedom to the modern world, according to Mateus himself "Freedom for me is not having vices, not being a slave to complacency, not being a hostage to the body in which we live so hard" with a touch spiritual, the brand seeks to bring back this freedom that has been lost so much in current centuries.
The idea behind Visual Identity and Logo is to bring something modern, but with an older intention, the most practical way to really talk would be with the modern visual side, but with texts, phrases and actions that really free the brand from sense common to just please.
